Here’s What You Need to Avoid When Building a Website

February 2023

When creating a new website, it is important to be mindful of a number of factors in order to ensure that the site is successful and meets the needs of your users.

Here are some common traps and pitfalls to watch out for when creating a new website:

  1. Failing to define a clear purpose and target audience: Before starting to build a website, it is important to have a clear understanding of what the site is meant to accomplish and who it is meant to serve. This will help to guide the design and content of the site and ensure that it resonates with its intended audience.
  2. Neglecting user experience (UX) and user interface (UI) design: A well-designed website should be intuitive and easy for users to navigate. This means considering things like layout, color scheme, font choice, and the placement of elements on the page. Failing to pay attention to UX and UI can lead to a confusing or frustrating experience for users, which can drive them away from the site.
  3. Not making the site mobile-friendly: With more and more people accessing the internet on their phones and tablets, it is essential that websites are designed to be responsive and look good on smaller screens. If a website is not mobile-friendly, it will be difficult to use on mobile devices and may not rank as well in search results.
  4. Not considering search engine optimization (SEO): In order for a website to be found by users, it needs to be optimized for search engines. This includes things like using relevant keywords, having a clear hierarchy of headings, and having a fast loading speed. Failing to consider SEO can make it difficult for the site to rank in search results and be found by users.
  5. Not having a clear call to action: A website should have a clear purpose, and it is important to guide users towards the desired action. This could be making a purchase, signing up for a newsletter, or filling out a form. Without a clear call to action, it can be difficult for users to know what they should do next on the site.
  6. Overloading the site with content: While it is important to have quality content on a website, it is also important to consider the user experience. Overloading the site with too much content can be overwhelming for users and may make it difficult for them to find what they are looking for.
  7. Not including social media integration: Integrating social media into a website can help to drive traffic and engagement. This could include things like social media buttons, feeds, and the ability to share content on social media platforms. Failing to consider social media integration can limit the reach and engagement of the site.
  8. Not having a clear privacy policy: In today’s digital age, it is important to have a clear privacy policy that explains how user data is collected, used, and shared. Without a clear privacy policy, users may be hesitant to interact with the site and may not trust the business behind it.
  9. Not having a plan for maintaining and updating the site: A website is not a one-time project, but rather a living entity that needs to be maintained and updated over time. Neglecting to plan for ongoing maintenance and updates can result in a site that becomes outdated or broken, which can turn off users and damage the reputation of the business.

By considering these common traps and pitfalls, you can help to ensure that your new website is a success and meets the needs of its users.